Guest post by Alex Swallow
Thanks to Nisha for the opportunity to write here.
The Influence Expert, my new business- has just launched and I thought the readers of Nisha’s blog would be interested.
So, what is the business about?
The Influence Expert is a site that will help show you how to grow your influence to increase your impact.
The key to successful leadership today is influence, not authority
– Ken Blanchard
Are there things in your life, or in the world that you wish you could have an impact on?
How about things like:
- getting a promotion at work
- feeling that the message you want to share with the world is being heard by the right people
- making a difference to a cause that really matters to you
- being respected by your peers
- being a thought leader in your field
- having the opportunity to make speeches in front of hundreds of people
- or many other areas that might be important to you?
If you look around you at powerful people, what they share is influence. Some will have influence simply because they are rich or because they hold a certain high public office, but those people are few and far between.
Most influential people are influential because they have built their brand over time, others know what they stand for and they go after their goals with a laser focus.
In the modern world we all have the opportunity- greater than ever before in human history- to connect with other people and share our message. This is partly because of the amazing online world. But it is also because of the opportunities we have to travel, to trade and to learn from people from all the corners of the globe.
This new environment should be a great leveller.
Often it isn’t, because people don’t know how to grow their influence. So, a few people still get most of the opportunities.
If you want to grow your influence, I am going to show you how to do it- and help you build your influence to increase your impact.
I want you to know that I haven’t always had influence myself, or understood the topic very well.
A few years ago my career wasn’t going in the direction I wanted it to and I wasn’t making the progress I craved. I was ambitious but I felt like I was wasting my time and that I couldn’t take the right steps forward.
I’m sure that you have felt that too sometimes.
Perhaps you have been passed over when the senior role came up that you really wanted? Or maybe you feel that with a bit of guidance and added impetus, you could just achieve a whole lot more?
What stopped me from quitting when things weren’t working out for me, was that I had caught glimpses, at different times in my life, of the magic that happened when I focused my efforts in the right areas. I began to think more strategically about how to grow my own influence.
Putting my theories into practice, I went from being in a junior role at one charity to becoming the Chief Executive of another. I went from not even being invited to networking events to being invited to make keynote speeches, judge national awards and run high-level masterclass training. As I met more and more people at a senior level I began to recognize some of the traits and habits that made the best of the best stand out from the rest. They all involved being able to understand, grow and use influence effectively.
Now, I want to share some of these secrets with you and I have devoted myself to increasing my knowledge of the subject of influence.
The core to my work is a model I’ve put together, which is exclusive to The Influence Expert.
It is called the LEAPS model:
P- Personal Brand
If you sign up to my website, (there is a free contest for the first 100 people!) I look forward to telling you much more about the model in the coming months and to sharing many other tips and insights that will help you.
He who influences the thought of his times influences the times that follow
– Elbert Hubbard
If you go to the About page of my new site, you can learn much more about who I am and what I am trying to achieve.
As well as being an influencer I am inspired by many influencers myself. This article introduces you to some of them, they are all well worth looking up.